So you have just started up a local Business, built a website, optimised it for your preferred keywords and included original and engaging content. However it is still not ranking in google as high as you’d like. What else can you do?
You now need to consider external link building, or as those in the Digital Marketing industry refer to it, “Off-Page SEO”.
This includes citations which are business listings in directories or indexes.
This essentially means that high quality, relevant websites are linking to your website, thereby giving your website authority and credibility. But where should you start?
Here are our top 6 Hidden Gold tips, to take your local business website rankings to the next level.
1. Google My Business (GMB), Yelp/ Apple Maps
If in doubt, this is where to start. Firstly create a profile for your business in GMB and Yelp/ Apple Maps. This will ensure that you then get a placing on Google Maps and Apple Maps and is a massive step forward to getting on page 1 of google searches. This can create a challenge for small, home-based businesses who do not want to register their home address in these profiles. A PO Box is not sufficient, a physical address is necessary. A potential solution may be to hire a virtual address through Regus or VirtualHQ but there is a cost involved which may be prohibitive to some businesses.
A good number of positive reviews on Google Reviews, Trip Advisor, Urbanspoon or various other relevant review blog sites will give your website credibility.
3. Local Directory Website Listings
Consider listing on local business listings, such as Yellow Pages, True Local and Start Local .
4. Local Community Newspapers, Magazines, Blogs, Events, Schools
Online listings within the local community gives the business a strong local presence which will positively impact on local search results.
5. Trade Websites and Directories.
Listing in these will give the business a strong industry presence which is a positive factor towards google rankings.
6. Social Media.
Social Media platforms like Facebook have their own citations. Facebook Places have reviews. Link your Business Facebook or other social media pages to your website. Potential customers will find your website from your social media pages.
Name, Address, Phone Number (NAP)
Always remember to keep your NAP consistent in all external links. Your NAP is fundamental to giving your website priority in google searches.
Google rankings are constantly changing. For any local business to consistently rank well in google they must continually work on their Search Engine Optimisation (SEO). The businesses that are aware of and devote time to the Hidden Gold above are maximising their chances of appearing on page 1 of Google local search results and therefore will reap the rewards in terms of sales leads.
Call Us for a Quote and Website Consultation on 0449 209 471