Our world is a digital world. The Australian Bureau of Statistics reported that there were around 13.5 million internet subscribers in Australia at the beginning of 2017. In addition, 87% of Australians access the internet daily and on average spend 10 hours a day on an internet connected device.
These statistics shouldn’t surprise but rather they just act as a reminder that digital is indeed king. Australian businesses simply have to compete, promote and engage online to grow their customer base and their own brand. Building an online presence has to be a key focus for small businesses in particular and is one of the most important investments your business may make.
So yes, your small business needs to set up a website. A good web design company can help you build a website that will showcase your products and/or services. This doesn’t need to cost a fortune as there are plenty of great local web design companies which can build affordable websites.
The benefits of setting up a website for your business are:
• Presents a professional and credible Business Image of your business
• Makes it possible to target a wider market
• Keeps the market informed of your products and services to help attract your ideal client
• Serves to generate new leads from prospective customers
• Ensures you keep up with your competitors who are online
• Keeps your business accessible 24/7
Digital communication is always evolving and there is also much talk about the mobile user. 72% of mobile users say it’s important to them that websites are mobile-friendly so a good local website designer will build you a website which also has a great mobile responsive web design.
Google also has a bigger emphasis on mobile responsiveness when ranking websites for search rankings. This means that if your website is mobile friendly, you can be ranked higher than a site that isn’t. A well-constructed, mobile responsive website can help increase your conversion rate – a faster service builds customer trust.
• Decrease your bounce rate – customer quickly finds what they need.
Online marketing is extremely important for all businesses because it has a huge influence on the way consumers make purchasing decisions. An online presence in the form of a website is your most powerful tool for communication.
So is the question ‘Does my small business need a website?’ or rather should the question be ‘How can my small business not have a website and where can I get a great website built for my small business?’
Call Us for a Quote and Website Consultation on 0449 204 471