WordPress Web Design – 15 Reasons Why WordPress is great for Your Small Business Website
The website you are looking at right now is a WordPress website and specifically is on the premium Divi theme. WordPress is a Content Management System (CMS) which contains a website building template. It only works when installed on a web server which in most cases is located at a website hosting provider.
Here are 15 reasons why WordPress is the right choice for your small business:-
1) No Cost
The standard WordPress platform is free. Therefore provided you understand the WordPress interface you can create a website for no cost. Be aware though that before you get started you will have to pay for a Domain Name (your website address) and Hosting (where your website files reside).
You should also be aware that when you build a website, you must select a theme. Many themes are free but they may be limited in what they can do, in which case you may require a premium theme. There may also be a cost if you wish to use premium plugins which give enhanced functionality.
WordPress updates are also free. That means that WordPress is a great tool for building affordable websites for small businesses.
2) Great Functionality, Flexibility and Beautiful Websites
WordPress is great for either business websites or blog sites. It can also be used for E-Commerce websites, membership websites and websites that have online booking systems for their customers.
There are thousands of themes and plugins (which are like mobile apps) making WordPress very flexible and providing vast functionality options for the website.
Premium Themes like Divi not only can create beautiful websites but also mean that you can build many features into your websites like: slider images, videos, testimonials, portfolios of your work, calls to action, Pricing tables, FAQs and Galleries.
WordPress is ideal for keeping your website fresh and is highly customisable to suit your business requirements.
3) Tried and Trusted
WordPress is used by more than 74 million websites which equals roughly 28% of the world’s websites.
It is also used by almost 60% of websites that use a Content Management System (CMS) so it completely destroys all competition. (Joomla is in second place with roughly 6% of market share.)
Many big corporations also use WordPress.
4) Social Media
WordPress in very Social Media friendly and allows you to link your website to your business social media pages and also share content on various Social Media platforms.
5) Integration with Third Party platforms
This links into point 4) above with all of the Social Media Platforms (like Facebook, Twitter, LinkedIn and Google +). Another example is that WordPress could be linked to MailChimp or Aweber where you can maintain email lists for email marketing campaigns.
6) Fantastic for SEO (Search Engine Optimisation)
If you want your website to be found in search engines, WordPress is the platform for you. Google and the other search engines love WordPress! WordPress is well structured to allow the Google Bots and other Bots to crawl your website and this can be made easy by the use of certain plugins and good Website and Sitemap Design (notwithstanding that you implement a planned SEO strategy). Also remember that it can easily take 6 months for a new local website to start ranking in Search Engines.
7) Online Security & Website Backups
Every business has to be wary of hackers. WordPress is constantly being updated and there are Security plugins (like WordFence Security) that can be used in your website to keep it secure. Also your website should be backed up regularly in the event that it does get hacked or becomes affected by malware or becomes corrupted. (I’ll cover this area in a future blog post)
The WordPress Dashboard user interface is similar on every website which makes it easier to navigate around to perform the tasks you need to do. Tasks like posting content therefore are quite straight forward once you’ve learnt how to do it.
An exception to this is where the themes have Page Builder tools although these can be fantastic to use once you have learnt them. An example of this is the Divi Page builder which comes with the premium WordPress theme Divi.
9) Multi User
Different categories of user can be created where you wish to assign permissions to each one. This function is useful where you have a number of people working on the website and you may wish to control the tasks they can perform.
These User Categories include: Administrator, Editor, Author, Contributor, Subscriber.
10) Mobile Responsive
Most WordPress themes are mobile friendly meaning that your website will look good on any device. Within WordPress you are able to look at different views of the Website for mobile and tablet.
11) Content Publishing
You are able to publish content immediately or in advance using a scheduled posts feature. If you use the latter function you can adopt a “set and forget” strategy whilst at the same time ensuring that you keep your website content fresh.
12) You don’t have to be a Techie to Use WordPress
You do not have to be a techie to use WordPress meaning that you can build and maintain a website without being a programmer. Having said that, some advanced features may require some knowledge of CSS code.
13) Monitoring Website Visitor behaviour
WordPress works very well with Google Analytics, a free tool provided by Google to monitor, analyse and report on your Website traffic. Traffic is the lifeblood of your website and the information provided by Google Analytics is vital for monitoring and developing your marketing campaigns and strategy.
There is a vast amount of information about WordPress online as well as forums and Social Media groups where WordPress users support each other.
15) Constant Improvement
WordPress is always evolving and being improved due to its open source nature. Plugins and themes are constantly being updated and new ones are being created.
Look out for the upcoming Gutenburg project which will be a significant WordPress innovation. More on that to follow……
For any small business owner, these 15 points should tick all of the boxes for your Website Design requirements.
If you want to know more or discuss this further, please call David on 0449 209 471.
Look out for future blog posts which will include more in depth information on Website Security, Monitoring your customers behaviour within Google Analytics, My favourite Plugins, SEO and much, much more.
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